Green Marketing
The "green" cache has become increasingly attractive to property owners since there is a growing population of business owners that want to be part of the renewable energy revolution. Whether their reasons are financial, driven by a reduced carbon footprint, or purely socially conscious, the demand is real and growing. This attribute is becoming a strong consideration for a tenant when entering into a lease with a building owner and/or even to attract employees when deciding which employer to join.
Studies have shown that buildings where renewable energy is deployed have higher occupancy rates, reduced tenant turnover, can earn higher per square foot rental rates, and show long term increased property valuation. These components translate into increased economic value to the property owner.